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The 2024 FIAT (500e)RED will initially be available at dealerships in British Columbia and Quebec, and then will expand to other markets as production ramps up. Sign up for Updates.

INTRODUCING THE FIAT® 500e LA PRIMA

Meet the FIAT® 500e La Prima - where modern elegance meets dazzling beauty. Discover a new era of Italian-inspired driving, where fun and flair take the driver's seat.

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One 2024 FIAT 500e La Prima in tuxedo black and one FLAT 500e La Prima in rose gold.

INTRODUCING THE FIAT® 500e LA PRIMA

Meet the FIAT® 500e La Prima - where modern elegance meets dazzling beauty. Discover a new era of Italian-inspired driving, where fun and flair take the driver's seat.

Learn More Contact a Dealer

DISCOVER THE ALL-ELECTRIC FIAT® LINEUP

Visit the FIAT® Electric Vehicle Hub to learn more about charging options, range, maintenance, and more to see why our newest all‑electric battery vehicles are making la dolce vita even sweeter.

Preproduction models shown throughout.
Actual production model may differ.

FIAT® 500X
DRESSED FOR EVERY OCCASION

Look good from any angle and stand out from the crowd in the FIAT® 500X.
2024 500e in Red parked on the side of a city street with palm trees seen behind.

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"Net Amount" includes the Manufacturer's Suggested Retail Price ("MSRP"), any current discounts and government rebates, freight (from $2,095 to $2,795), federal A/C, Green Levy and Luxury Tax surcharges (as applicable), and any finance adjustment values entered (down payment, trade-in, owe on trade). Price does not include sales tax, insurance, registration, license, retailer administration fees and other charges, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.

"MSRP" represents the Manufacturer's Suggested Retail Price including freight. Price does not include taxes, insurance, registration, licence, retailer administration fees and other charges, and new tire duties (in Quebec). Retailers may sell for less. See your retailer for complete details.

Offer based on "Net Amount", which represents the "Starting at" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), or lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select for further details. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website. Estimated payments, cost of borrowing and total credit charges will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Estimated payments based on "Net Amount", which represents the "Starting At" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), or lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Low lease kilometre limit as low as 12,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® and Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Offer based on 'Dealer Price' which includes any current discounts, freight (from $2,095 to $2,795), federal A/C, OMVIC/AMVIC fee (as applicable), tire levy, administration and any retailer charges, and Green Levy and Luxury Tax surcharges (as applicable). Price does not include sales tax, insurance, registration, license, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.

"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") plus freight (from $2,095 to $2,795), federal A/C, administration fees of the selected dealer, and Green Levy and Luxury Tax surcharges (as applicable) minus current Manufacturer Discounts which allow the dealer to sell for less. Sales tax, insurance, registration, license, and new tire duties (in Quebec) not included. Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build & Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Retailers may sell for less.